A Simple Guide for Business Owners and Teams New to Video Projects
If you’re thinking about creating a video for your business, one of the most important steps is choosing the right video production company. Whether you need a commercial, a product demo, a brand video, or client testimonials, the quality of your video will reflect directly on your business.
But if you’ve never worked with a video team before, the process can feel overwhelming. There are lots of companies out there—so how do you choose the right one?
Here’s a straightforward guide that will help you make a smart decision.
One of the easiest ways to begin your search is by asking for recommendations. Reach out to:
Ask if they’ve worked with a production company they’d recommend. Personal referrals can save you a lot of time and point you toward trusted professionals.
Check Google, Yelp, or industry directories.
Read reviews to see what other businesses have said.
Visit the company’s website to look at their past work and client feedback.
Before you reach out to anyone, take some time to get clear on what you want.
Ask yourself:
Whether your goal is to boost sales, explain a product, attract talent, or build brand awareness, sharing this information with a video team will help them plan the right approach.
Video production can range in price depending on the size and scope of the project. You don’t need an exact number, but having a budget range will help you narrow down your options.
Be upfront about your budget when you start talking to companies. A good video production team will work with you to create a solution that fits.
A company’s past work will tell you a lot.
Look at:
Does their work feel polished? Does it match the style you’re aiming for? If their videos feel like a good fit, that’s a great sign.
Don’t just look at the video—read what clients have said about working with them.
Did the company meet deadlines? Were they easy to work with? Did they stay on budget?
Real feedback gives you insight into what it’s like to partner with the team.
Evaluate Communication
You’ll be working closely with this company, so make sure communication feels smooth from the start.
A team that listens and communicates well will make the entire process more enjoyable and less stressful.
A solid production company should be able to provide a clear timeline.
Ask:
Setting expectations early helps prevent surprises later.
Make sure it’s clear who owns the video after it's done.
Can you post it on your website? Use it in ads? Share it on social media?
Get these details in writing, so you know exactly how you can use your video.
Before signing any contract, set up a call or in-person meeting. This gives you the chance to:
Trust your instincts. If they listen, offer helpful ideas, and seem excited about your project, that’s a good sign.
Choosing a video production company isn’t just about finding someone with a camera. It’s about finding a partner who understands your business, shares your vision, and delivers high-quality work.
Take your time, do your research, and ask questions. The right team will make your video project smooth, successful, and even enjoyable.