10 Ways Businesses Can Use Video to Increase Holiday Sales

The holiday season brings a major opportunity for businesses to attract new customers, increase orders, and make more sales. But with so many brands competing for attention, simply posting festive greetings or promotional videos is no longer enough.

Customers want to see what they are buying, understand why it is worth their money, and feel confident about choosing your business.

That is where video marketing can make a real difference.

From short-form product demonstrations and creator collaborations to personalized video recommendations, businesses can use video at different stages of the buying journey to turn attention into actual sales.

Google's October 2026 festive shopping research found that YouTube shopping watch time in India grew by over 55% year over year. It also found that 73% of festive shoppers looked to online creators for inspiration. These trends make video an important part of a modern holiday marketing strategy.

Here are 10 practical ways to use video to increase holiday sales.

1. Create Short-Form Product Videos for Reels and Shorts

Short-form videos on Instagram Reels, YouTube Shorts, and TikTok are powerful ways to introduce your products to potential customers.

Instead of making another generic promotional video, show your product in action.

For example:

• A clothing brand can create quick festive outfit styling videos.
• A skincare business can demonstrate how to use its products.
• A home decor store can show how a product transforms a living space.
• A bakery can capture the preparation and presentation of its holiday specials.

How it helps: Short videos make product discovery easier, capture attention quickly, and give customers a reason to explore your offerings. Include a clear product link, shopping option, or message button so interested viewers know what to do next.

Pro tip: Show the product within the first few seconds. Start with an interesting visual or a customer benefit instead of a long brand introduction.

2. Collaborate With Creators to Promote Your Holiday Offers

Customers often trust recommendations from creators they follow more than traditional advertisements.

Businesses can collaborate with micro and niche creators whose audiences match their target customers.

For example, a small fashion brand could work with a local fashion creator to showcase holiday outfits. A food business could invite a food creator to try its seasonal menu or gift hampers.

Give creators the freedom to present your product in their natural style instead of making every video look like a scripted advertisement.

You can also provide unique discount codes or campaign links to track the sales generated by each collaboration.

How it helps: Creator videos introduce your business to relevant audiences while adding a layer of familiarity and trust. They can also generate reusable content for your own social media and advertising campaigns.

3. Turn Customer Reviews Into Short Video Testimonials

Before making a holiday purchase, customers often look for reassurance that a product or service delivers what it promises.

Video testimonials can provide that reassurance.

Instead of relying only on written reviews, invite satisfied customers to share short videos about their experiences.

Some useful formats include:

• Unboxing and first-impression videos.
• Before-and-after transformations.
• Customers explaining why they chose your product.
• Short reviews showing the product being used.
• Repeat customers sharing what keeps them coming back.

For example, a gift store could feature customers showing the gifts they purchased, while a salon could share a client's experience with a festive makeover.

How it helps: Real customer experiences reduce purchase hesitation and provide social proof. Prospective buyers can see how other people experience your products before spending their money.

Always get permission before publishing customer content.

4. Create Product Comparison and FAQ Videos

Customers do not always need another advertisement. Sometimes, they simply need an answer before making a purchase.

Use short videos to address the questions customers frequently ask your sales team.

For example:

• Which product is better for beginners?
• What is the difference between these two packages?
• What comes inside this gift hamper?
• Which product would make a better gift?
• How does the product work?
• What should customers know before booking your service?

Keep each video focused on one question and provide a direct, useful answer.

Use clear titles, spoken explanations, and captions that reflect the actual questions customers search for.

How it helps: These videos make buying decisions easier, reduce repetitive customer enquiries, and help your business appear in relevant video discovery and search journeys.

They are especially useful for products that require comparison or a little explanation before purchase.

5. Make Holiday Gift Guides Based on Budget and Customer Needs

Customers often struggle to decide what to buy, especially when shopping for multiple people.

Make the decision easier with short, targeted gift guide videos.

Rather than showcasing your entire product catalogue, create videos around specific shopping needs.

Some ideas include:

• Best gifts under a specific budget.
• Gifts for parents, friends, colleagues, or partners.
• Premium gifts for special occasions.
• Last-minute gifting ideas.
• Gift options for people who already have everything.

For example, a beauty brand could create a video featuring three gift sets at different price points. A stationery business could showcase thoughtful gifts for students and professionals.

How it helps: Gift guides reduce decision fatigue, help customers discover relevant products, and encourage them to explore more items from your collection.

They also create natural opportunities to promote product bundles and complementary products.

6. Host Live Product Demonstrations and Shopping Sessions

Live video gives businesses an opportunity to interact with customers while showcasing products in real time.

You can host a holiday shopping session on platforms such as Instagram, Facebook, or YouTube.

During the session, demonstrate products, answer questions, showcase different options, and explain ongoing offers.

For example, a jewellery brand could conduct a live styling session, while a home furnishing business could demonstrate how to decorate a festive dining table.

Make the session more useful by:

• Announcing the live session in advance.
• Featuring your best-selling products first.
• Answering audience questions.
• Offering a special live-session bundle or promotion.
• Sharing direct purchase links or WhatsApp enquiry options.

How it helps: Live demonstrations allow customers to get immediate answers, see products from different angles, and interact with your business before purchasing.

They can also create purchase momentum during a limited-time campaign.

7. Add Product Videos to Your Website and Landing Pages

Do not limit your holiday video marketing to social media.

Customers who visit your website are already showing interest in your business. Give them more reasons to complete their purchase by adding relevant videos to product pages and holiday campaign landing pages.

For example, you can:

• Add a 30-second demonstration to a product page.
• Show how a gift box looks when unpacked.
• Demonstrate how a product works.
• Feature customer testimonials alongside premium products.
• Explain what is included in a service package.

Prioritise your best-selling products, high-value offers, and products that customers frequently ask questions about.

How it helps: Website videos give potential buyers a better understanding of what they are purchasing. This can reduce uncertainty, answer common questions, and support more confident buying decisions.

Make sure videos load quickly and do not obstruct the purchase button.

8. Send Personalized Videos Through Email and WhatsApp

Personalized communication can make holiday shopping feel more helpful and less transactional.

Instead of sending the same promotional message to everyone, use short videos to respond to specific customer interests.

For example:

• Recommend suitable gifts to someone who enquired about a particular product.
• Send a product demonstration to a customer who abandoned their cart.
• Share a personalized package recommendation with someone who requested a service quote.
• Introduce a new collection to existing customers based on their previous purchases.

A salesperson can even record a quick video explaining why a particular option might suit a customer's requirements.

How it helps: Personalized videos make recommendations more relevant, build stronger customer relationships, and give interested buyers the information they need to move closer to a purchase.

Keep the videos short, useful, and genuinely relevant to the recipient.

9. Use Video Retargeting Ads to Bring Interested Customers Back

Not everyone who watches your video or visits your website will make an immediate purchase.

That does not mean they are no longer interested.

Use retargeting campaigns to reach people who have previously interacted with your business, where the relevant advertising platform and tracking permissions allow it.

For example:

• Show a product testimonial to someone who watched your product demonstration.
• Share a comparison video with someone who visited a product page.
• Present a limited-time offer to someone who added a product to their cart.
• Show a reminder of your holiday collection to people who engaged with your earlier videos.

Avoid showing the same creative repeatedly. Give customers a new reason to consider your offer each time.

How it helps: Retargeting keeps your products in front of people who have already shown interest. Different video messages can help address remaining concerns and encourage them to complete their purchase.

10. Create Holiday Countdown and Delivery Deadline Videos

As the holiday season approaches, customers start thinking about more than just what to buy. They also want to know whether their purchases will arrive on time.

Use short videos to communicate important shopping deadlines and timely offers.

For example:

• Announce the last date for guaranteed holiday delivery.
• Highlight limited availability of popular products.
• Showcase gift-wrapping and packaging options.
• Promote same-day or local store pickup, where available.
• Share a countdown to the end of a genuine seasonal offer.

You can also show your team preparing orders, packing gift boxes, or getting your store ready for the holiday rush.

How it helps: These videos create timely reasons to purchase, communicate important fulfilment information, and reduce uncertainty around last-minute shopping.

Keep urgency honest. Only mention limited stock, deadlines, or special offers when they are genuine.

How to Make Your Holiday Video Marketing More Effective

Having 10 video ideas is a good starting point, but your results will depend on how you execute and distribute them.

Here are a few things to keep in mind:

1. Focus on the product, not just the production.

You do not need an elaborate production setup for every video. Clear demonstrations, useful information, and authentic customer experiences often matter more than expensive effects.

2. Create different versions of the same video.

Use the same product footage to make

a short Reel, a detailed product demonstration, a customer-focused advertisement, and a website video. Adapt the opening and call to action to suit each platform.

3. Give every video a clear next step.

Tell viewers exactly what to do next. It could be visiting your website, exploring a collection, booking an appointment, or sending a WhatsApp message.

4. Use AI as a production assistant, not a replacement for authenticity.

AI tools can help generate video ideas, create captions, translate content, add subtitles, and produce different creative versions. However, real product footage, genuine customer experiences, and accurate information should remain at the centre of your videos.

5. Measure sales performance, not just views.

Track meaningful results such as product page visits, enquiries, add-to-cart activity, bookings, conversions, and revenue. A video with fewer views but more qualified enquiries may be more valuable than one with high reach and no sales.

Final Thoughts

Holiday video marketing is not about creating as many videos as possible. It is about creating the right videos to help customers discover your products, understand their value, and feel confident about purchasing from your business.

Start with your best-selling products, seasonal offers, and frequently asked customer questions. Turn them into useful, engaging videos and distribute them across the channels where your customers already spend time.

Most importantly, connect every video to a clear buying action.

Because the real value of holiday video marketing is not how many people watch your content. It is how effectively that content helps turn interested viewers into paying customers.