"Zest in the Summer" 2022 Kickoff Commercial

The production of the ad for Zest was a truly collaborative effort between our team at Craft Creative and the Zest team. From the very beginning, we worked closely with them to understand their vision for the ad and how they wanted to position themselves in the market.

Behind the video Your Next Big Idea Is Here

Zest Kick Off Commercial

The Challenge

One of the key aspects of the ad was its setting. We wanted to capture the essence of the low country in South Carolina, with its rich history and unique culture.

The Solution

we scouted out locations that would showcase the natural beauty of the area, as well as its vibrant atmosphere.

In addition to finding the perfect location, we also put a lot of thought into the props and product placement for the ad. We wanted to make sure that the Zest products were prominently featured, while also ensuring that they were integrated seamlessly into the setting.

To add an extra layer of authenticity to the ad, we also brought on local talent to play the characters. This helped to bring a sense of authenticity and connection to the ad, as well as adding to the overall atmosphere of the piece.

Finally, we created an original song to play over the video, which really helped to tie everything together. The song’s catchy beat and uplifting vocal chops perfectly complemented the visuals, creating a cohesive and impactful ad.

The Result

Overall, we are extremely proud of the ad that we produced for Zest. It was a challenging but rewarding project, and we are grateful to have had the opportunity to work with such a great group of people.

If you are in need of a high-quality ad or video for your company or organization, we encourage you to reach out to us at Craft Creative. We have the skills and experience necessary to bring your vision to life, and we look forward to working with you on your next project. Give our team a call at 843-804-9470 or visit us at wecraftcreative.com