Curated Events

Curated Events 2024 Summer Collection

Celebrating a Year of Partnership: Craft Creative & Curated Events

date

april 2025

duration

4-5 weeks

category

ad campaign

Industry

Hospitality

Overview

Curated Events is not just a rental company. They help create high-end experiences across multiple markets on the East Coast.

They came to us with a clear need. They wanted video content that actually reflected the level they operate at. Not just something that looked good, but something that could show the scale, detail, and quality of their work.

At the same time, the content needed to work across their website, social platforms, and an upcoming Summer Collection launch.

CHALLENGE

The challenge was not just creating content. It was creating the right kind of content.

We needed to:

Show the full scope of what they offer without overwhelming the viewer

Maintain a premium feel across every shot and location

Create videos that could be used in different ways across multiple platforms

Deliver something in time to support the Summer Collection rollout

On top of that, we were working across multiple locations and environments, which adds complexity fast if not planned properly.

SOLUTION

We approached this in two parts, focusing on both experience and product.

First, we captured the scale of their work.

On Kiawah Island, we documented the full installation of a 50 by 90 foot garden tent for a corporate event. This gave us real footage of the process, not just the finished product. It showed the level of coordination, detail, and execution that goes into what they do.

We paired that with an on-camera interview with their marketing director, Mary Katherine. This helped connect the visuals to a clear message, giving context to what viewers were seeing.

Then we shifted to product.

At The Dewberry in Charleston, we filmed their Summer Collection in a more controlled, styled environment. This allowed us to highlight the design, detail, and versatility of their inventory in a way that felt elevated and intentional.

Together, these two pieces worked as both storytelling and sales tools.

Boom. Instant Classic.

Curated Events BTS 2
Curated Events BTS 1
Curated Events BTS 4
Curated Event BTS 3

Result

The final videos gave Curated Events something they did not have before. A clear, visual way to show both what they do and how well they do it.

The Kiawah Island video highlights scale and execution.
The Summer Collection video focuses on design and detail.

Combined, they position the brand as premium, organized, and capable.

More importantly, the content is usable. It works across their website, social media, and sales efforts, helping them attract the right type of clients and stand out in a competitive market.

Voices That Matter

“Working with Craft Creative has been an amazing experience. They’ve taken our vision and brought it to life in a way that truly tells our story. Visual storytelling matters, and they’ve absolutely nailed every shoot we’ve done together”

MARY KATHRYNE MCCONAGHY

Marketing Director, Curated Events

Craft Creative Start Project (1)

If you’re looking for more than just a video, you’re in the right place. We bring strategy, preparation, and relentless creativity to every project, so what you create doesn’t just look exceptional, it performs.

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