Curated Events
Showcasing a Premium Event Brand Across Every Touchpoint
date
March 2024
duration
4-5 weeks
category
ad campaign
Industry
Hospitality
Overview
Curated Events is not just a rental company. They help create high-end experiences across multiple markets on the East Coast.They came to us with a clear need. They wanted video content that actually reflected the level they operate at. Not just something that looked good, but something that could show the scale, detail, and quality of their work.At the same time, the content needed to work across their website, social platforms, and an upcoming Summer Collection launch.
CHALLENGE
The challenge was not just creating content. It was creating the right kind of content.We needed to:Show the full scope of what they offer without overwhelming the viewerMaintain a premium feel across every shot and locationCreate videos that could be used in different ways across multiple platformsDeliver something in time to support the Summer Collection rolloutOn top of that, we were working across multiple locations and environments, which adds complexity fast if not planned properly.
SOLUTION
We approached this in two parts, focusing on both experience and product.First, we captured the scale of their work.On Kiawah Island, we documented the full installation of a 50 by 90 foot garden tent for a corporate event. This gave us real footage of the process, not just the finished product. It showed the level of coordination, detail, and execution that goes into what they do.We paired that with an on-camera interview with their marketing director, Mary Katherine. This helped connect the visuals to a clear message, giving context to what viewers were seeing.Then we shifted to product.At The Dewberry in Charleston, we filmed their Summer Collection in a more controlled, styled environment. This allowed us to highlight the design, detail, and versatility of their inventory in a way that felt elevated and intentional.Together, these two pieces worked as both storytelling and sales tools.
Boom. Instant Classic.
Result
The final videos gave Curated Events something they did not have before. A clear, visual way to show both what they do and how well they do it.The Kiawah Island video highlights scale and execution.The Summer Collection video focuses on design and detail.Combined, they position the brand as premium, organized, and capable.More importantly, the content is usable. It works across their website, social media, and sales efforts, helping them attract the right type of clients and stand out in a competitive market.
Voices That Matter
“ Craft Creative understood our story right away and brought it to life with clarity and care. From the first conversation to final delivery the process was thoughtful smooth and intentional. The work speaks for itself. The final video felt true to our brand and actually worked.”
Nils Evensen
attorney, George Sink Injury Lawyers
If you’re looking for more than just a video, you’re in the right place. We bring strategy, preparation, and relentless creativity to every project, so what you create doesn’t just look exceptional, it performs.