Curated Events, a national event company, curates events across the East Coast, including Charleston, SC, Charlotte, NC, Chesapeake, VA, Washington D.C., Nashville, TN, and Raleigh, NC. They came to Craft Creative with a clear vision: to elevate their brand presence with high-quality video content showcasing their premium event rentals and services. The goal was to produce versatile videos for their website and social media, including a special feature for their Summer Collection rollout.
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Crafting Elegance and Versatility in Event Productions
THE CHALLENGE
Curated Events faced several challenges in achieving their goal:
Brand Awareness: They needed to amplify their brand message, making it clear who they were and the full range of high-end rental equipment they offered.
Versatility: The videos had to be adaptable, working seamlessly across their website and social media platforms.
Timely Launch: The Summer Collection rollout was on the horizon, and they needed a video that not only highlighted the new products but also matched the collection’s elegance and style.
THE SOLUTION
Craft Creative took a strategic approach to deliver on all fronts:
Capturing the Story: We coordinated and captured footage across multiple locations, ensuring a mix of compelling visuals and informative content. The first shoot took place on Kiawah Island, where we documented the installation of a 50x90ft Garden tent for a corporate event. This five-day installation process provided us with ample material to showcase the scale and sophistication of Curated Events' offerings.
Engaging Interviews: We filmed an on-camera interview with Mary Katherine, Curated Events’ marketing director to add depth and context to the visuals. This interview served as the narrative thread, connecting the audience with the brand’s mission and the story behind the events.
Product Showcase: For the Summer Collection video, we conducted a product-focused shoot at the luxurious Dewberry Hotel in Charleston, SC. This video became a dynamic visual catalog, allowing potential clients to explore the latest designs and rentals in an engaging and visually stunning way.
THE RESULT
The partnership between Curated Events and Craft Creative resulted in the creation of two premium videos that exceeded expectations:
Kiawah Island Video: This video became a standout piece on their website and social channels, beautifully capturing the event setup and solidifying Curated Events’ reputation as a leader in event rentals.
Summer Collection Video: The product video highlighted the new collection and became a tool for client engagement. By showcasing the inventory in a stylish and appealing format, Curated Events gained a competitive edge in attracting new clients.
Curated Events was thrilled with the final products. These videos not only enhanced their digital presence but also set them apart from the competition, driving more inquiries and boosting their brand visibility.
Behind the scenes
Our film crew have experience working with top companies and brands like Instagram, Hallmark, and the ABC Network. Enhance the power of your business by using a top video production company to customize your videos and enable lead conversion without hassle
