We tell stories that feel real, and make people care.

Lifestyle video is all about showing real moments. Not staged. Not overly polished. Just honest, beautiful glimpses into how your brand fits into someone’s everyday life. Whether you're a wellness coach, a boutique brand, or a company with a product that people genuinely love using, a lifestyle video helps you tell that story, naturally.

At Craft Creative, we work with brands that want to connect. Not just impress.

our services

Types of Video We Can Create for the Lifestyle Industry

Let’s be honest, People scroll fast and skip ads but they watch stories. When those stories feel real, they connect. We create lifestyle videos that look organic and resonate with your audience. Here are some examples for your brand.

Brand Stories

Share the journey of your brand, including its values, mission, and the impact it’s having on the world.

Behind the Scenes

Give your audience a sneak peek behind the curtain, showing the people and processes that bring your brand to life.

Event Highlights

Capture the energy and atmosphere of events, festivals, or product launches that showcase your brand's connection with its audience.

DIY Videos

Engage your audience by showing how your products can be used creatively, with step-by-step guides that provide value and encourage sharing.

testimonials

Trusted by Clients Across
the Lifestyle Industry

What a fun, relaxed, and creative team! It was such a pleasure working with Craft Creative. Production went smoothly, everyone was so professional, and the talent (from the makeup to the shot setups) was all well done. It's always so nice when everyone vibes so well together, and this was definitely one of those sets :)

Vanesa Lavado

My law firm is overwhelmingly, impressed with the quality of services offered by craft creative. We had been using another advertising company for about 15 years. We thought their services were excellent. Craft Creative blew them away. . The photography, editing, direction, and personal contact was beyond anything we expected.

Thomas Dunnion

I have worked with Eric and his team on three separate occasions and working on a fourth. Eric and his team are professional and and provide great quality. They are so easy to work with, their feedback is fast and spot on. I can say that beyond their professionalism and work quality, they are a great people. I highly recommend them.

Michael D'Isola

Eric and his team are rare finds! They gave me the perfect mix of their insight and experience paired with my vision and mission. They listened and they executed in a way that was very personal yet extremely professional… a delicate balance that Eric has mastered.

Scarlett A. Wilson

Built to Be Seen

Why Lifestyle Videos Work So Well

f5fce0d0e014e69c25f07f68a1cb8d371c14e0f3

Build Trust

Authenticity is the key. When your videos are natural and real, trust is built effortlessly.

Storytelling, not selling

The goal isn’t to push your product but to share the experience of how your brand enhances everyday life.

Versatile for All Platforms

Whether it’s Instagram, YouTube, or your website, lifestyle videos are perfect for engaging your audience across multiple channels.

Drives More Conversions

Adding product videos for marketing to your site or landing pages increases trust and reduces hesitation. Shoppers who watch videos are more likely to hit “Buy Now.”

Lifestyle Video Production Services

Where lifestyle meets storytelling that moves and sells

We tell stories that feel real, and make people care.