Showcasing Leadership Through Premium Event Videography

North American Senior Benefits (NASB), one of the leading life insurance companies in the United States, partnered with Craft Creative to produce a series of premium videos showcasing their annual retreat at Chateau Elan. This unique event brought together top leaders and agents, offering a rare opportunity to capture the essence of the NASB culture and highlight the company's potential for career growth. The project aimed to create a long-form event video and ten custom agent videos, all within a three-day timeframe.

THE CHALLENGE

Craft Creative faced the challenge of producing high-quality, engaging content in just three days. The task involved capturing the NASB team’s arrival at the Chateau Elan Hotel, documenting the retreat's activities, and producing individual videos for ten agents. These videos needed to reflect NASB's vibrant culture and demonstrate the company's appeal to potential recruits. A significant challenge was ensuring the agents, many of whom were inexperienced on camera, felt comfortable and confident, allowing their authentic stories to shine.

THE SOLUTION

To meet these challenges, Craft Creative meticulously planned each day of the shoot.

Day 1 focused on capturing the team’s camaraderie and the picturesque setting of Chateau Elan. The objective was to convey the attractive lifestyle and supportive community within NASB, making life insurance sales appear appealing and rewarding.

Day 2 and 3 were dedicated to filming in studio for the 10 agent videos. Each video was uniquely styled with different lighting setups and sets, showcasing the individuality and growth of each agent. The team provided coaching to help the agents feel at ease, encouraging them to share their personal journeys and how NASB transformed their careers. This approach aimed to resonate with potential recruits, showing them the tangible benefits of joining NASB.

Ted Lasso Talk - A special highlight of the project was capturing a motivational talk by NASB's co-founder and President, Craig Harvey, who portrayed the beloved character Ted Lasso. This creative touch added a memorable and uplifting element to the videos, reinforcing NASB's positive and supportive work culture.

THE RESULT

The series of videos produced by Craft Creative exceeded expectations, providing NASB with a fresh and dynamic visual representation. The long-form event video and the individual agent videos beautifully captured the essence of the NASB experience, highlighting the company as an exciting and supportive place to work. The videos not only showcased the strong team spirit and leadership within NASB but also served as a powerful recruitment tool.

The NASB team was thoroughly impressed with the final products, appreciating the new, vibrant perspective these videos brought to their branding. The content effectively positioned NASB as a top choice for potential agents, distinguishing them from competitors in the life insurance industry. The success of this project demonstrated Craft Creative’s ability to deliver high-quality, impactful content under tight deadlines, solidifying their reputation as a leading video production company.

Showcasing Leadership Through Premium Event Videography

THE CHALLENGE

THE SOLUTION

THE RESULT

Behind the scenes

CRAFT CREATIVE