Where Individual and Business Advocacy Meet

The first challenge was to create a brand video that effectively highlighted all four partners of Duffy & Young, while aligning with their newly developed brand assets. This involved not only showcasing what sets Duffy & Young apart from other law firms, but also ensuring the visual and thematic elements of the video were in perfect harmony with the redefined brand. Craft Creative had to carefully consider every detail, from the lighting and color schemes to the way each partner was presented on screen, to ensure consistency with the new brand identity.

Craft Creative approached this challenge by developing a brand video that was not only visually cohesive but also creatively structured. The video strategically introduced each partner by having one partner lead into the next, allowing for a dynamic flow that showcased their teamwork and collective strength. By incorporating iconic Charleston locations, clean interviews, and polished B-roll, the video captured the essence of Duffy & Young’s new brand while highlighting their deep connection to the city. The brand video was rolled out with the launch of their new branding and website, ensuring a unified and impactful presentation.