We scouted out locations that would showcase the natural beauty of the area, as well as its vibrant atmosphere. In addition to finding the perfect location, we also put a lot of thought into the props and product placement for the ad. We wanted to make sure that the Zest products were prominently featured, while also ensuring that they were integrated seamlessly into the setting.
To add an extra layer of authenticity to the ad, we also brought on local talent to play the characters. This helped to bring a sense of authenticity and connection to the ad, as well as adding to the overall atmosphere of the piece.
Finally, we created an original song to play over the video, which really helped to tie everything together. The song’s catchy beat and uplifting vocal chops perfectly complemented the visuals, creating a cohesive and impactful ad.
