You're a plumber, an accountant, or a manufacturer. Your work is important, but you don't think it's "exciting." You look at the slick videos from lifestyle brands and trendy startups and think, "That's not for me."
We hear this all the time. And we respectfully disagree.
The idea that your business isn't "video-worthy" is a myth. It’s a misconception that holds too many good businesses back. Video isn't just for flashy products. It's a powerful tool for every business, including yours.
The goal of video isn't always to be flashy. It's to build connection and trust. It’s to show people who you are and why you’re good at what you do.
What "Video-Worthy" Really Means
Let's reframe what it means to be ready for video. It's not about having a product that looks good on Instagram. It's about having value to share. Every single business has this.
Your value might be:
- Your expertise: You know your industry inside and out.
- Your process: How you solve a customer's problem from start to finish.
- Your people: The skilled team that makes your business run.
- Your customers: The real people who benefit from your work.
These are the stories that build trust. These are the stories that video can tell better than anything else.
Stop Thinking "Boring," Start Thinking
"Story"
Still not convinced? Let's look at some businesses you might consider "boring" that are using video in smart ways.
For the Manufacturer: You think a factory floor is just loud and messy. We see a story. A "How It's Made" video can show the care and precision that goes into your product. A virtual tour can give potential clients a look inside your operation, building confidence and trust before they ever step through the door. One of the most effective tools is a video case study, showing exactly how your product solved a real-world problem for a customer.
For the Accountant: Numbers on a page can be dry. But an accountant on screen, breaking down a complex tax question in simple terms? That's not boring; that's helpful. Short "tip" videos on social media can establish you as an expert. A video explaining your process can ease the anxiety of potential clients who find finances stressful. It puts a human face on a service that can feel impersonal.
For the Plumber: A clogged drain isn't pretty. But a video of a clean, professional plumber explaining the problem and fixing it efficiently is incredibly reassuring. Before-and-after videos are powerful. Customer testimonials, where a happy client talks about the great service they received, are more convincing than any written review. These videos show you're reliable and trustworthy.
Video is a Business Tool, Not an Art Project
The biggest hurdle for many business owners is thinking of video as a creative luxury. It's not. It's a practical business tool that delivers results.
Think about your goals. Do you want to:
- Get more leads? A video on your homepage explaining what you do can keep visitors on your site longer and encourage them to contact you.
- Build brand awareness? Short, helpful videos on social media can introduce your business to a wider audience.
- Close more sales? Sending a personal video to a potential client can make you stand out from the competition.
- Improve customer service? "How-to" videos can answer common customer questions, saving you time and helping your clients.
Video helps you achieve these goals. It’s not about going viral; it’s about growing your business.
You Are Worthy of Video
Your business has a story. It has value. It has people who care and customers who depend on you. That is more than enough to create compelling video content.
You don't need to be a lifestyle brand. You just need to be authentic. You don't need a massive budget. You just need a clear message.
Stop ruling yourself out. It's time to see video for what it is: a smart investment in your business's future. Let's find your story and tell it together.
