The legal industry is highly competitive, and distinguishing your firm from the rest is paramount. At Craft Creative, we excel at transforming law firms into household names through our strategic and innovative video production and marketing services. Our collaboration with George Sink Injury Lawyers highlights how our expertise can elevate a law firm's brand. Here’s how we helped George Sink Injury Lawyers become one of the most influential law firms in the nation, as recognized by the National Trial Lawyers.
The Challenge: Standing Out in a Saturated Market
George Sink Injury Lawyers came to us already well-known in the legal arena. However, the market was crowded with law firms heavily investing in advertising. Many of these firms had adopted memorable repeater phone numbers, creating a challenge for George Sink Injury Lawyers to distinguish themselves. Attorney George Sink had secured the phone number 999-9999, but we needed to make it more recognizable than the firm’s name.
The Creation of the "Call All Nines" Campaign
Our solution was to create the "Call All Nines" campaign. We turned the phone number into a memorable action, crafting narratives around the number nine and consistently linking back to the phone number and the firm’s name. This strategy ensured the phone number was not only unforgettable but also closely associated with George Sink Injury Lawyers.
Superior Production Quality
A key factor in our success is the superior quality of our advertisements. While local TV stations offer production services, they don't match the expertise and creativity of a dedicated production house like Craft Creative. Our process begins with a thorough understanding of our clients through a detailed discovery phase.
We assist our clients in developing a Unique Selling Proposition (USP), which we call a Unique Serving Position. This strategic planning can take days or even weeks, ensuring we are fully prepared for production. Unlike other teams that might show up with minimal equipment, we come fully equipped and staffed, ready to manage every aspect of the production process from pre-production planning to storyboarding and beyond.
Investing in Creativity and Ad Frequency
Many law firms invest heavily in marketing but cut corners on the creative aspect of their ads. This approach surprises us, as the quality of the advertisement is critical to its success. At Craft Creative, we understand the importance of not only high-quality production but also maintaining a frequency that keeps the audience engaged without overexposing them to repetitive messages.
Enhancing Production Value
To ensure the highest quality production, we hire professional talent, make-up artists, grips on set, directors, and script supervisors. These professionals contribute significantly to the overall production value. Our creatives for George Sink Injury Lawyers have set a benchmark, encouraging law firms across the country to come to Craft Creative for our superior production level, creativity, and extensive experience.
Coaching for Better Delivery
On set, we coach the talent and lawyers on their delivery to ensure the message is communicated effectively. This coaching has been instrumental in creating impactful advertisements that resonate with viewers.
Remarkable Growth and Expansion
Our efforts have contributed to significant growth for George Sink Injury Lawyers. The firm has expanded from about 100 employees to nearly 200 and has broadened its reach to multiple states. The high-quality creatives we produce have not only been noticed locally and nationally but have also featured in high-profile spots, including Super Bowl ads on market affiliate stations.
The Results: A Top, Respected Law Firm in South Carolina
Our dedication to quality and strategic creativity has paid off. George Sink Injury Lawyers is now one of the most respected law firms in South Carolina. The "Call All Nines" campaign has become iconic, making the phone number as famous as the firm's name. This recognition has helped George Sink Injury Lawyers stand out in a crowded market, ensuring they remain top-of-mind for potential clients.
Conclusion
At Craft Creative, we take pride in our ability to help law firms like George Sink Injury Lawyers achieve extraordinary success through our innovative video production and marketing strategies. Our unique approach and commitment to excellence set us apart from other production houses.
If you’re a law firm looking to elevate your brand and stand out in a competitive market, visit our website at wecraftcreative.com to learn more about our services. To see the work we’ve done for George Sink Injury Lawyers and other firms across the US, check out our YouTube channel.
With the right creative strategy and production quality, your law firm can achieve similar levels of recognition and success. Contact us today to find out how Craft Creative can help you become a household name.
