How to Use Website and Viral Videos to Increase Online Engagement

17 April 2024
 Using video to drive engagement

Did you know that people spend 16 hours each week, on average, watching online video content? Online videos can help you reach more people, increase your sales, and get better conversion rates. 

How to Use Videos on Your Website

Using videos on your website allows you to explain things to visitors in a way that is impossible in a blog post. There are many ways you can use videos on your website:

- On a product page
- On a signup page
- To describe e-commerce products
- To showcase testimonials
- To educate customers on how to use a product or software
- To provide funny, engaging content
- To show visitors your team or to display interviews with team members
- To show visitors the inside of your store or office


How to Create Viral Videos on Social Media

Viral videos are videos that amass a lot of shares and views in a short amount of time. This usually happens on social networks such as Facebook, Twitter, and YouTube. 

If you want to get more engagement on social media, use videos. A tweet with a video is 6x more likely to get shared than a tweet without a video. One billion hours of YouTube videos are watched every day. 

Creating a viral video that gets a lot of traction quickly is an art. You must pay attention to several things, such as the theme your video follows, what is currently trending on social media, and the timing of your video release. 

Are Online Videos Effective?

Research shows that online videos help increase engagement and drive more sales. In fact, 84% of people reported that they purchased a product or service after watching a brand's video. Around two out of three consumers would prefer watching a video about a product rather than reading about it. 

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