If you're looking to promote your law firm, producing a legal marketing video is a good first step. To ensure you're getting the most from your investment, follow these steps to maximize your video content marketing.
Optimize TimingWhile there are plenty of opinions regarding what exact time of day you should release new video content, we tend to steer away from hard and fast rules. Here's why. Not everyone's audiences work in the same way! As you consider when to release your video, answer the following questions:
- Who is my audience?
- When is the bulk of my audience most likely to be online?
- How can I leverage their presence to my advantage?